China’s actors written out of dramas as AI doubles ready to take their roles - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号)。如果该手机号尚未注册,将自动创建 FT中文网账号。短信可能需要几分钟送达,验证码15分钟内有效,请耐心等待:
请您阅读我们的用户注册协议和隐私权保护政策,点击下方按钮即视为您接受。
FT商学院

China’s actors written out of dramas as AI doubles ready to take their roles

Online performers left jobless as new video-generation programmes sweep industry
00:00

{"text":[[{"start":9.96,"text":"Chinese actors and online influencers have a new rival: cost-effective advanced AI video generation programmes that are threatening millions of jobs in a once-vibrant area of China’s gig economy."}],[{"start":22.04,"text":"The release of powerful new AI-powered video software, such as tech group ByteDance’s Seedance 2.0 model, has allowed digital actors to replace humans, enabling the production of higher-quality original videos more quickly."}],[{"start":35.4,"text":"The digital takeover intensified after this year’s release of Seedance 2.0, said Greg Wollner, a short-drama actor and producer in Beijing. Before its release, he was shooting three different productions a week. “And after that, everything just went.” Many of Wollner’s friends “had to quit doing what they love and change to something else”, he said."}],[{"start":55.6,"text":"In May, 89 of the top 100 animated dramas on Douyin, ByteDance’s domestic Chinese version of TikTok, were AI productions according to DataEye, a marketing analytics company."}],[{"start":null,"text":"

"}],[{"start":67.4,"text":"In the first quarter of 2026, about 128,000 short dramas were released in China, more than three times the entire previous year and 95 per cent of them AI generated, according to the China Netcasting Services Association."}],[{"start":81.48,"text":"The economic consequence could be dramatic. China’s short drama industry employs 690,000 people directly, according to a 2026 report from the National School of Development at Peking University. About 15mn people cite live streaming as their primary profession, according to a 2024 report from the China Netcasting Services Association."}],[{"start":102.38,"text":"In livestreaming ecommerce, AI-generated digital hosts can sell around the clock at roughly 10 per cent of the cost, according to estimates in China’s state-owned media. As of March, ecommerce platform JD.com’s digital hosts were being used by more than 70,000 merchants, according to the financial news outlet Yicai."}],[{"start":122.2,"text":"A digital double of prominent human streamer Luo Yonghao outsold the real person in several product categories, generating Rmb55mn ($7.7mn) in just seven hours, according to Baidu."}],[{"start":136.24,"text":"Whereas a three- to five-minute drama production would take five people three months to produce in 2024, according to Professor Shen Yang, director of the metaverse laboratory at Tsinghua University and director of AI animation firm Zeelin, today it takes a single employee one to two days."}],[{"start":154.78,"text":"The average price was Rmb600-800 ($90-$120) per minute, 10 per cent of the cost of when humans were used. Zeelin published about 8,000 one-minute short-drama episodes in May."}],[{"start":169.16,"text":"In some cases, performers are being forced to “distil” their images, voices and performing styles into AI tools before losing their jobs. “I was pretty much pinned against a wall,” said the host of a popular children’s educational programme, who was told in April to consent to the creation of an AI replica of herself, or the company would find other actors who would."}],[{"start":190.6,"text":"“At first, the actors who signed for these things were shamed because they were seen as taking jobs from others,” said the host, who declined to be identified for this story. “Now it seems that . . . change is unavoidable.”"}],[{"start":203.12,"text":"Aside from actors, there are concerns that other types of employees are also being “distilled”, or forced to train their AI replacements before being dismissed."}],[{"start":212.64,"text":"Lawyers say AI-related labour disputes have risen noticeably over the past two to three years. Workers can use dismissal because of AI as grounds to negotiate higher redundancy payments, said Jiang Xiaotong, a Zhejiang-based labour lawyer, who represented a worker in what is believed to be the first court case in China’s Hangzhou tech hub involving an employee allegedly replaced by AI. The court told the company to pay the employee more compensation."}],[{"start":238.72,"text":"The children’s educational programme host said her initial redundancy offer was 10 months’ salary for the use of her face, voice and likeness in perpetuity. She eventually settled on a five-year contract, one year’s salary and veto rights."}],[{"start":252.44,"text":"Actor Todd Kuhns has seen his work dry up. He and his colleagues felt a “general sense of frustration and resignation as we see our livelihoods stripped away from us using tools that have mined our own performances”."}],[{"start":264.52,"text":"ByteDance did not immediately return a request for comment."}],[{"start":273.2,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1787964999_8283.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

美国的清晨,市场的黄昏

罗奇:美国中期选举结果再令人震惊,也阻止不了经济金融周期的转向。

共和党为特朗普的失败政策付出代价

特朗普承诺增加制造业就业岗位、提高美国本土出生人口的就业率,但这两项承诺都未兑现。

“鲁珀特不想和失败者为伍”:默多克的媒体帝国对特朗普态度转冷

共和党遭遇失利后,福克斯新闻主持人质疑对伊朗战争的战略,《纽约邮报》则在头版刊出“蓝色海啸”。

Lex专栏:美国选民给数据中心建设热潮降温,未必是坏事

美国中期选举结果可能影响45%的数据中心扩建计划,但对投资者而言,这未尝不是好消息。

英国移民改革:有哪些变化?谁受益?

根据周一公布的改革计划,高收入者及其雇主可能从中受益,但英国也可能因此吓退国际学生。

电力的隐秘力量

能源转型并不像人们让我们以为的那样不可能。
设置字号×
最小
较小
默认
较大
最大
分享×