The founding story of 3D printer maker Creality 3D Technology Co. is grounded in China’s love affair with cutting costs to the bone. The company’s four co-founders first met at a 3D trade show where they shared a common observation: the industry was dominated by expensive industrial-grade machines. Only one or two brands were making consumer-level products, most of those imported and relatively pricey at 30,000 ($4,178) to 40,000 yuan each.
3D打印机制造商深圳市创想三维科技股份有限公司的创业故事，源于中国制造业对极致成本控制的偏爱。公司的四位联合创始人初识于某3D打印展会，他们共同观察到：当时市场由昂贵的工业级设备主导，仅有一两个品牌生产消费级产品，且多为进口设备，单台售价高达30,000至40,000元（约合4,178美元）。
Co-founder Liu Huilin later said in media interviews that such prohibitive prices motivated the four to establish their company in 2014 with a mission of making 3D printing technology truly accessible and affordable for consumers. Now, the company is trying to sell its printed-from-the-ground-up story to investors, applying last week for a Hong Kong IPO with its filing of a preliminary prospectus.
联合创始人刘辉林后来接受媒体采访时表示，正是此类畸高价格促使四人于2014年创立公司，以“让3D打印技术走进千家万户”为使命。如今，这家企业正将其“从零打印”的创业故事推销给投资者。上周，其正式向港交所递交上市申请文件。
A decade after its founding, the company has largely brought its vision of “3D printers for the masses” to reality. Shenzhen-based Creality sells its printers for as little as $199 and has become one of the largest players in the global market for consumer-use 3D printers. Its ability to dramatically lower prices has helped democratize access to 3D printing technology, bringing it within reach of individual consumers, educators, and small businesses worldwide.
创业十年之际，该公司已基本实现“全民3D打印机”的愿景。总部位于深圳的创想三维设备起售价低至199美元，跻身全球消费级3D打印机市场最大厂商之列。其大刀阔斧的降价策略推动3D打印技术普及化进程，使全球个人消费者、教育机构及小微企业皆能触及该项技术。