Walmart chief rules out personalised pricing as AI transforms retail - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号)。如果该手机号尚未注册,将自动创建 FT中文网账号。短信可能需要几分钟送达,验证码15分钟内有效,请耐心等待:
请您阅读我们的用户注册协议和隐私权保护政策,点击下方按钮即视为您接受。
通货膨胀

Walmart chief rules out personalised pricing as AI transforms retail

Largest US retailer issues open letter saying it will not use electronic shelf labels to change costs based on shopper identity
00:00

{"text":[[{"start":9.56,"text":"Walmart issued a rare public letter promising not to use personal data to set prices for customers, as the US retail industry confronts rising suspicions over new technologies at a time of persistent inflation."}],[{"start":22.92,"text":"John Furner, chief executive, on Friday wrote the largest US retailer will not use its in-house AI shopping assistant found inside the store’s app or the electronic shelf labels multiplying across its 4,600 stores to change product prices based on a shopper’s identity."}],[{"start":39.86,"text":"“We don’t set different prices based on who you are or the time of day, and we won’t,” he said. “Your income, shopping history, urgency or what we think you could pay won’t change the price. And whether you’re buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it’s never a reason to charge you more.”"}],[{"start":59.52,"text":"The idea of prices fluctuating because of a consumer’s unique personal characteristics would have been unimaginable until recently. Walmart has long embraced a tenet of “everyday low prices” rather than changing them through temporary sales and promotions."}],[{"start":75.18,"text":"But the advent of ecommerce, now supercharged by AI, has given retailers the ability to track customer purchases and online behaviour, giving rise to concerns about so-called personalised pricing."}],[{"start":87.72,"text":"Walmart earlier this year received two patents that would give machine learning and other automated processes more sway over prices, the FT reported. One patent envisaged a “demand forecasting and price recommendation” tool that would incorporate sources including purchases, prices, methods of payment and customer identification, such as a passport or driver’s licence number."}],[{"start":109.16,"text":"Furner’s letter was posted the day public comments were due on a new enforcement policy proposed by the US Federal Trade Commission, which warned businesses that fail to inform consumers how their personal data is being used to set a price may be breaking the law."}],[{"start":124.88,"text":"Concerns about retail pricing practices have also attracted bipartisan attention in Washington as politicians respond to constituents’ anger over inflation."}],[{"start":133.48,"text":"In August, Republican senator Josh Hawley held a hearing in which he excoriated “the partnership between the AI industry and some of the biggest corporations in America to effectively scam consumers out of every last dollar they have in order to buy products that they need and rely on”."}],[{"start":151.2,"text":"Frank Pallone, the top Democrat on the House energy and commerce committee, has sent letters to 25 companies including Walmart seeking details on their pricing practices."}],[{"start":162.4,"text":"Politicians have sought to tie concerns about online price manipulation to the advent of electronic shelf labels in stores. Retailers say the labels save labour hours spent changing paper labels, but critics including grocery workers’ unions are opposed to them."}],[{"start":178.4,"text":"Walmart reiterated label vendors’ statements that they do not contain cameras, microphones or facial recognition."}],[{"start":185.2,"text":"“All customers see the same price. The price on the label is the same for all customers, no matter the weather, the time of day, or who’s standing in front of the shelf,” the company said in a statement issued alongside Furner’s letter."}],[{"start":203.08,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1790566201_3003.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

美国的清晨,市场的黄昏

罗奇:美国中期选举结果再令人震惊,也阻止不了经济金融周期的转向。

共和党为特朗普的失败政策付出代价

特朗普承诺增加制造业就业岗位、提高美国本土出生人口的就业率,但这两项承诺都未兑现。

“鲁珀特不想和失败者为伍”:默多克的媒体帝国对特朗普态度转冷

共和党遭遇失利后,福克斯新闻主持人质疑对伊朗战争的战略,《纽约邮报》则在头版刊出“蓝色海啸”。

Lex专栏:美国选民给数据中心建设热潮降温,未必是坏事

美国中期选举结果可能影响45%的数据中心扩建计划,但对投资者而言,这未尝不是好消息。

英国移民改革:有哪些变化?谁受益?

根据周一公布的改革计划,高收入者及其雇主可能从中受益,但英国也可能因此吓退国际学生。

电力的隐秘力量

能源转型并不像人们让我们以为的那样不可能。
设置字号×
最小
较小
默认
较大
最大
分享×